Homework: Blockbuster Vs. Independent

Research and compare the two types of film - looking at why an audience might be attracted to each film. Consider characters, sets, budgets, directors, etc. Try to give a personal perspective and consider why these films were successful/unsuccessful and why these factors attributed to this. 

Research audience data

Research audience figures for the UK, US and Internationally:

• Top films at the box office and how much money they made
• How much was spent making them
• Top independent films
• Top foreign films
• Which films had highest DVD sales

Look at the last 2 or 3 years for which you can find the data. Compile data covering the bullet points above and draw a set of conclusions.

Key Terms task

Convergence:

• In how many different ways/in how many different places can we now watch a film?
• Consider how portable films are now?
• How interactive are film, compared to other media?
• How much can now be taken from a film and used elsewhere, eg. in marketing or spin-off products?
• How effective are websites dedicated to certain films?
• How has technological convergence (the way in which different technologies work together to enable use to do something, eg. digital technology combining with television) benefited film institutions and audiences? (eg. downloading soundtracks, teaser trailers)

Synergy:

• How much does it benefit a large company to be able to integrate its marketing across various media?
• How can synergy develop the relationship between the soundtrack and the film in terms of helping each other's sales?
• Why have all of the major media producers and distributors invested so much time and effort into their use of the internet in marketing films?
• How does synergy increase convenience and reduce cost in marketing and distribution?
• Music, newspapers, radio, television, magazines, video games, internet - in your case studies, how effectively have major Hollywood film studios and independent British studios been able to use and integrate these different platforms to promote their film?

Are convergence and synergy fair on independent film makers?

Introductory lesson and homework

The Film Industry from NShuttle

Welcome!

Hi all,

This is the blog to help you with Section B of your exam you will take in the summer. Section B will be based on the Film Industry - which is perfect, considering your recent coursework!

All notes and key information I can help you with will be uploaded onto the blog. 

Please keep updated with what is going on by visiting the blog. I will post homework on here too. As always, the more preparation you do at home, the better prepared you will be for the exam! :)