Sunday, 31 March 2013
This is helpful, but don't take it all word for word - some things aren't relevant to what we are doing. We will spend time going over the film production and distribution companies, as well as looking at terms such as synergy and convergence - this will all be after Easter. So you can spend time looking at this, but don't panic about anything we haven't covered so far!!
Exam Revision Booklet
This is actually really, really useful - I suggest downloading it and having a read through!
http://www.slideshare.net/belair1981/as-g322-revision-booklet-pt1-film-industry
Piracy in the U.S
The Cost of Movie Piracy to the U.S
A recent study by the Institute for Policy Innovation (IPI) reveals that Movie Piracy not only has a direct impact on the movie business, but that is also affect the US economy on a larger scale.
The research is based on the outcome of the MPAA funded LEK study that revealed that the movie industry lost $1.3 billion in the US, and $6.1 billion worlwide.Based on these figures, the IPI concludes that Movies Pirates (online and offline) are responsible for:
However, the research does not report about the benefits of movie Piracy to the US economy. Especially online piracy is creating a lot of jobs and tax revenue. Pirates pay for broadband connections, buy harddisks and blank media etcetera. However, perhaps even more important, a recent study show that online piracy is a valuable source of innovation to the industries, as well as to entrepreneurs. Online pirates tend to be early adopters and they actually aid to the emergence of new and innovative business models.
http://torrentfreak.com/the-cost-of-movie-piracy-to-the-us/
Piracy: The UK Economy
Some info of film piracy in the UK. More available on the website below...
Tackling Film Pirates Would Generate £614 Million for the UK Economy - Economic report first to quantify benefit of anti-piracy
A report published today has found that some straightforward steps to tackle film piracy would increase UK economic output by £614 million and protect the jobs of many thousands of people employed in the film industry, as well as creating some 7,900 jobs in the wider economy.
The audio-visual sector currently loses about £531m in the UK each year from the direct impact of cannibalisation of revenues due to copyright theft, equating to a total economic loss to the economy of £1.222 billion. This is felt right through the industry, from cinema, video, television – including cable and satellite – and legal Internet services. At a time when the Government is working towards universal access to broadband services and is looking to the audio-visual sector to invest in the production of new and original content, Britain’s creative community are seeking reassurance that their copyright will be properly protected, so that they can play their part in promoting demand for broadband through compelling content.
The report considers how increased broadband access could stimulate the growth of digital copyright theft and underscores the need for additional effective anti-piracy measures to ensure a corresponding increase in benefit to the UK economy, consumers and government....
Past Exam Questions
Past Exam Questions:
January 2012
To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
June 2011
"Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices." To what extent do you agree with this statement, within the media area you have studied?
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
January 2011
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
Section B: Institutions and Audiences
January 2010
"Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement?
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
June 2010
What significance does the continuing development of digital media technology have for media institutions and audiences?
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
January 2009
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.
Candidates must choose to focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
[50 marks]
June 2009
How important is technological convergence for institutions and audiences within a media area which you have studied?
Candidates should focus on one of the following media areas though you may make reference to other media where relevant to your answer.
• Film
• Music
• Newspapers
• Radio
• Magazines
• Video games
[50 marks]
Production Company information
Production Company Information:
Working Title:
- British Film production company
- Founded in 1983
- Part of Universal since 2000
- Small Company
- "free" to produce films with budgets up to $25 million without consulting Universal, but tends to consult them anyway
- Four Weddings and a Funeral, The Boat that Rocked etc.
- Has a subsidiary company WT2, which produced Billy Elliot and several other films
- One of the 6 major movie studios
- Founded in 1912 - second oldest
- General electric bought the controlling share in 2004. They also own NBC (US television and news channel)
- When the Boat that Rocked was made, the remainer of Universal was owned by Vivendi, a French water and media company
- The Social Network, Scott Pilgrim Vs the World, Jonny English: Reborn, Limitless
- American, independent motion picture production company
- Founded in 2004
- In 2010, Relativity Media and Netflix announced a long-term PAY-TV deal
- It started to distribute its own movies in 2010
Columbia Pictures:
- The Amazing Spider Man (2012) [Production and Distribution]
- Mainly used for distribution, but part production for this film.
- Also helped produce The Green Hornet (2011), Bad Teacher (2011)
- Now forms part of Columbia Tri-star group, owned by Sony Pictures entertainment (a subsidiary of the huge Japanese conglomerate, Sony - acquired by Sony in 1989 -)
- Founded initially in 1918 as CBC, then renamed as Columbia Pictures in 1924
Marvel Studios:
- Founded 1993 - originally Marvel Entertainment until '96.
- Belongs to Marvel Entertainment, a subsidiary of the Walt Disney Corporation.
- Mainly produce comic-to-film pieces (ie. The Hulk,
Research audience figures for the UK, US and Internationally:
- Top films at the box office and how much money they made
- How much was spent making them
- Top independent films
- Top foreign films
- Which films had highest DVD sales
The Market
General points about the market:
- 11 films are released in the UK in an average week - the market is saturated and too many get lost or shouldn't have been made in the first place; the first weekend is hugely competitive and decides all
- Good films don't make money - big name stars and sequels do
- Avatar - conceived by James Cameron before he made Titanic, but the technology didn't exist. Sky and The Sun used extensively to advertise the film. People are basically herd animals - they went to see it because of the amount of publicity and because of others going, not because of conscious choice
- Films currently make around 25% from cinema, 50% from DVD sales and 25% from TV rights and spin-offs.
- Consider the huge influx of 3D cinema/film - how important do you think this is in the market?
Key terms for Exam
Convergence:
- In how many different ways/in how many different places can we now watch a film?
- Consider how portable films are now?
- How interactive are film, compared to other media?
- How much can now be taken from a film and used elsewhere, eg. in marketing or spin-off products?
- How effective are websites dedicated to certain films?
- How has technological convergence (the way in which different technologies work together to enable use to do something, eg. digital technology combining with television) benefited film institutions and audiences? (eg. downloading soundtracks, teaser trailers)
Synergy:
- How much does it benefit a large company to be able to integrate its marketing across various media?
- How can synergy develop the relationship between the soundtrack and the film in terms of helping each other's sales?
- Why have all of the major media producers and distributors invested so much time and effort into their use of the internet in marketing films?
- How does synergy increase convenience and reduce cost in marketing and distribution?
- Music, newspapers, radio, television, magazines, video games, internet - in your case studies, how effectively have major Hollywood film studios and independent British studios been able to use and integrate these different platforms to promote their film?
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