Spiderman - Technology

Technology for “The Amazing Spiderman 2”

Marketing for the film

·         July 17, 2013, Sony released a clip from the film with the first released footage of Jamie Foxx as electro. It was released at San Diego Comic-Con International.

·         They released a version of the Daily Bugle (fictional York City tabloid newspaper) onto Tumblr, which included names of fictional marvel characters.

·         Marc Webb tweeted a photo revealing that the first trailer was set to debut prior to 3D screening of The Hobbit.

·         December 8, 2013, new footage from the film was shown in New York, Times Square on New Year’s Eve.

·         Film was promoted at Singapore at the Earth Hour campaign, where cast was present.

·         UK release date was pushed forward 2 days before original release date.

Website

·         The official Spiderman website includes 3 online games which promote the movie, as you can play as the characters. This could also widen the target audience.

·         It also includes videos from the main promote locations, for example ‘Earth Hour’ and all of the trailers.

·         It includes photos that include cast, characters and action from within the film.

·         The website also has information on the story, cast, film makers, and characters. Doing this could widen the target audience as some may want to see the film due to one of these things.

·         The soundtracks/album is linked to the film to promote the album. This is so that people can easily gain access to buying the tracks from the film.

Trailers

·         There were two trailers that were released onto the Sony’s YouTube channel. The first one was released on 5^th December 2013, which was a teaser trailer. This is used to widen the target audience and to give you a small clip of the film before the full trailer is released. The teaser trailer is released while the film was still in production. This trailer received 29 million views.

·         The second trailer was released on 19^th march 2013. This is the full trailer that is the last things used to grab people’s attention and is a reminder about the film. They are used to create excitement. The trailer of gained 6 million views.

The older films are also on film sites such as Netflix. This is good as it acts as promotion, meaning that the older films are easier to access and so people can watch previous films before they go to see the newest on in the cinema.

Premieres

·         Thursday, April 24 in New York City

·         April 10^th in UK